Our Values

CARING - CAPABLE - COMMITTED - CONNECTED

When we opened our doors over 150 years ago, our goal was simple: Provide the best possible service to anyone who walked in, whether it was a farmer with hundreds of acres of crops, an entrepreneur beginning a new business venture, or a young couple just getting on their feet.

Even though the banking industry has changed drastically since then, our core values haven’t. Today, we still strive to treat everyone with the respect that we ourselves would look for, offer the very best service and financial products available, and maintain the highest level of integrity. We’re proud of our heritage in the Central Pennsylvania and Northern Tier communities, and we continue to show it every day by supporting local organizations, events, and charitable causes to help those in need.

At JVB, we understand that you have a choice. That’s why we put our customers at the center of everything we do by approaching every relationship with these four goals: Show care. Be capable. Be committed. Stay connected.

Since 1867, JVB has been committed to these values and the relationships we've forged over the years, and we don’t see them changing anytime soon. As we grow, we are proud to carry on the traditions that shaped us into who we are today, and we look forward to serving our communities for many more years to come.  

The Juniata Valley Bank is a wholly owned subsidiary of Juniata Valley Financial Corp., which is a publicly held company. Our common stock is traded over the counter under the symbol "JUVF". More information about JUVF can be found under Investor Relations.